A survey of the effective factors in students’ adherence to university dress code policy, using the theory of reasoned action



Introduction: Recognizing the determinants of behavior plays a
major role in identification and application of effective strategies
for encouraging individuals to follow the intended pattern of
behavior. The present study aimed to analyze the university
students’ behaviors regarding the amenability to dress code, using
the theory of reasoned action (TRA).
Methods: In this cross sectional study, 472 students were selected
through multi-stage random sampling. The data were collected
using a researcher-made questionnaire whose validity was
confirmed by specialists. Besides, its reliability was confirmed by
conducting a pilot study revealing Cronbach’s alpha coefficients
of 0.93 for attitude, 0.83 for subjective norms, 0.94 for behavioral
intention and 0.77 for behavior. The data were entered into the SPSS
statistical software and analyzed using descriptive and inferential
statistics (Mann-Whitney, correlation and regression analysis).
Results: Based on the students’ self-reports, conformity of clothes
to the university’s dress code was below the expected level in
28.87% of the female students and 28.55% of the male ones. The
mean scores of attitude, subjective norms, and behavioral intention
to comply with dress code policy were 28.78±10.08, 28.51±8.25
and 11.12±3.84, respectively. The students of different colleges
were different from each other concerning TRA constructs. Yet,
subjective norms played a more critical role in explaining the
variance of dress code behavior among the students.
Conclusion: Theory of reasoned action explained the students’
dress code behaviors relatively well. The study results suggest
paying attention to appropriate approaches in educational, cultural
activities, including promotion of student-teacher communication.

Keywords: Dress code, Adherence, Behavior

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 P ISSN: 2322-2220            E ISSN:2322-3561      

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